How to Repurpose Old Content for More Traffic and Sales
Repurposing existing content is one of the smartest ways to maximize its value, boost reach, and drive more traffic and sales without constantly creating from scratch. By transforming old content into new formats, you save time, reduce costs, and increase engagement across multiple platforms. Here’s how to do it effectively.
Why Repurpose Content?
- Wider Audience Reach: Adapt content for new platforms to tap into fresh audiences.
- Faster Workflows: Streamline content updates instead of producing new material.
- Cost Efficiency: Maximize the value of existing work.
- More Conversions: New formats, like video, often drive higher engagement.
Proven Repurposing Strategies
- Turn Webinars Into Blog Posts: Summarize webinars into blog articles or email newsletters.
Example: Livestorm’s guide includes tips for using webinars effectively. - Slice Long-form Content: Break down long blog posts, reports, or ebooks into smaller social posts or infographics.
Resource: LinkedIn Article - Boost Social Video Presence: Create YouTube Shorts, TikToks, and Instagram Reels from longer videos. Short-form video tends to perform well on social platforms.
Tip: Video elements boost conversion rates significantly (DashClicks). - Repurpose Podcasts: Transform episodes into transcripts, blog posts, or highlight reels. Summaries can also become email content.
- Create Infographics: Visuals are highly sharable and are excellent for recycling complex or data-heavy pieces.
- Compile Content Into Ebooks: Combine a series of blog posts into a unified downloadable guide to capture email leads.
Best Practices for Success
- Focus on High-Impact Content: Start with evergreen or top-performing posts for maximum ROI.
- Platform-Specific Tuning: Adapt the format and tone for the audience in each channel.
- Chunk Large Content: Break massive blog posts or videos into digestible sections.
- Set a Workflow: Use automation tools to transcribe, edit, and share across channels.
Repurposing content is not just about re-sharing; it’s about creatively adapting your work to expand its impact. Whether creating a social carousel from a blog post or turning a report into an infographic, each repurpose increases your chances of reaching new audiences and driving results.
Useful Resources for Getting Started:
Start repurposing today and make every piece of content work harder for your brand!
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